We make no bones about it: Felt has always been a product-focused company. We’ve continually honed our efforts in crafting the finest performance bicycles in the world without apology or compromise since 1991. Along the way, we’ve collaborated with some of the world’s greatest athletes, as well as the most passionate enthusiasts, to deliver a degree of innovation and obsession to details unrivaled in the bike industry. Our commitment to developing the very best bicycles is unwavering, and will remain our driving force now and forever.
All that said, we’re excited to usher in a new era at Felt Bicycles. If you’re reading this, you’ve no doubt noticed our swanky new website. It’s fresh and oh so clean, and will include more content than we’ve ever before put out into the world in order to connect you to the products, athletes, personalities, and lifestyle that make up the #feltfamily. You’ve probably also spotted our new logo. It’s a refined version of our long beloved “F-wing” icon, embodying the speed, empowerment, and sense of freedom that one feels while pedaling a bike. We also have a brand-new palette of colors in varying shades of blue, evoking the clear skies above our favorite trails, and the ocean next to our favorite stretch of road along the Pacific Coast Highway nestled near our home in Southern California.
We invite to kick off your shoes, take a look around, and relax. Maybe check out that FR Disc road bike you saw your buddy pedaling on the weekend group ride, find a riding event near you, or read up on Kona World Champion Daniela Ryf’s record-breaking performance at Ironman 70.3 Gdynia. For longtime Felt fans, we thank you for continuing on the ride with us. And for new riders, welcome to the #feltfamily.
There's nothing quite like the heart of a champion. After shocking the world last year with an incredible maiden championship at the Leadville MTB 100 race in 2017, Larissa Connors returned to the famed Colorado town in order to defend her crown against a new crop of rivals.
Jennifer Valente of TWENTY20 earned four gold medals at the 2018 USA Cycling Elite Track National Championships, adding to her already impressive national and world jersey collection. Valente was victorious in Points Race, Scratch Race and Madison, a stunning display of dominance.
The U.S. National Track Cycling Championships wrapped up this past week, and the Texas Roadhouse Cycling Team dominated the event, capturing four national championship titles, as well as three silver medals across a variety of disciplines, with team rider Daniel Holloway putting on a show.
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